When American-based Serendipity Labs decided to open their third UK location in Bristol with NewFlex, they turned to us to bring their vision to life. Taking on the challenge of crafting a unified brand identity for Serendipity Labs was an exciting project for our team. Our mission was to ensure a seamless transition between UK and US offices, creating a uniquely Serendipity coworking experience.
The Solution
Finishes were replicated from other locations to maintain brand consistency. From the biophilic walls to the clay grout in the teapoint tiles, each detail has been considered to ensure a sense of familiarity between locations. In the heart of the workspace is the Ideation Studio, a multi-functional studio that serves as a training and seminar room with mobile desks and chairs for versatile setups. A glazed sliding wall transforms the studio into a large working hub, seamlessly integrating with the hot desking area, reception, and teapoint, making the open plan perfect for events. We completed the project in 2 phases. The first phase being the marketing suite, a strategy which helped NewFlex and Serendipity to achieve 95% occupancy within their first week.
